The ratings are out for the week of January 14th-18th and there is no question what the hottest soap that week was, and the viewers agreed!
NBC’s Days of our Lives scored big with the fall-out from Nick (Blake Berris) and Gabi’s (Camila Banus) wedding, where Will (Chandler Massey) admitted he was the father of Gabi’s unborn baby, as Chad (Casey Deidrick) made a scene that caused the reveal and Nick vowed revenge on everyone that destroyed the nuptials! In addition, it served to break up couples Sami (Alison Sweeney) and Rafe (Galen Gering), while causing a major rift in Will and Sonny’s (Freddie Smith) then blossoming relationship!
DAYS added +209,000 total viewers for the week, the most of any daytime drama, but more importantly spiked its total viewers number to a two year high! The last time DAYS saw these kind of ratings numbers for a week was back at the end of January in 2011! In addition, in the key women 18-49 demo, Days of our Lives was the soap to add the most viewers with + 55,000. That is the highest numbers under the Gary Tomlin and Chris Whitesell writing regime.
The Bold and the Beautiful and The Young and the Restless both added a few total viewers for the week as well. B&B added +58,000 while The Young and the Restless added only +14,000.
General Hospital was the only soap to lose total viewers with -56,000. The three shows: Y&R, B&B, and GH remained the top three soaps in that order with DAYS still trailing in fourth. However, with total viewers for the week numbers at 2,774,000, DAYS closed the gap on third place GH which had 2,800,000 total viewers for the ratings period. View the complete ratings picture via Soap Opera Network here!
So soapers time to be our your Soap Opera Programming Exeucutive Armchair Quarterback! Do you agree that DAYS gave us one hell of a ride with Nick and Gabi’s wedding? Do you think DAYS can carry this momentum? What does General Hospital, The Bold and the Beautiful and The Young and the Restless need to fix to keep you tuning-in? And, what is working that you would like to see more of, or are happy with? Weigh-in!